I’m Making a Film!
I’m on a mission to help people discover the best food for human health and the environment. I’m passionate about telling the story of optimal nutrition and regenerative agriculture, and am excited to expand the conversations I’ve been having through my presentations, blog posts and podcasts to include film.
I’d love to keep you in the loop! Please click here to sign up for periodic updates about fundraising, featured experts, stories and more (and don’t worry, I won’t bombard you with weekly info unless you want to sign up for my general newsletter). We aim to start shooting soon! Meanwhile, here’s an overview:
Kale vs. Cow: The Case for Better Meat
At a time when the many in the health and environmental fields call for a world without meat, Kale vs. Cow makes the case for better meat —and how eliminating animals from our food system could cause more harm than good.
At our grocery stores and dinner tables, even the most thoughtful consumers are overwhelmed by the number of considerations to weigh when choosing what to eat—especially when it comes to meat. Guided by the noble principle of least harm, many responsible citizens resolve the ethical, environmental, and nutritional conundrum by quitting meat entirely. But can a healthy, sustainable and conscientious food system exist without animals?
Kale vs. Cow probes the fundamental moral, environmental, and nutritional quandaries we face in raising and eating animals. In the film, we focus our lens on the largest and perhaps most maligned of farmed animals, the cow.
For the past 15 years, I’ve lived on a working organic farm raising vegetables and pasture-based animals. Back in 2010, I realized the benefits of eating within an ancestral template and decided to change my career in order to help others through diet and lifestyle change. Today, I’m a “real food” Registered Dietitian with a busy practice, but I want to do more… Something BIG!
Through my blog and podcast, Sustainable Dish, I’ve been exploring the intersection of the foods we eat with how they’re produced. It’s impossible to discuss food without understanding food production. I truly believe that what’s good for the planet is also good for bodies. On the ethics side, I also serve on the board of Animal Welfare Approved, and deeply care about best practices in humane handling of the animals we eat. In addition to being a dietitian, I have a degree in fine arts, a background in multimedia production, and helped to produce the short film, Soft Slaughter, which won a Real Food Media Award.
This is NOT going to simply be a reporter-style film of “talking heads” – we’re looking to create something beautiful, cinematic and that will engage viewers on a deep, emotional level. Do do this, I’ve hired Myna Joseph, an award-winning filmmaker who splits her time between New York City and Kinderhook, New York, where her family runs the dairy upstart Maple Hill Creamery. Her work has been shown at international festivals, including Sundance, Cannes, SXSW and The Museum of Modern Art. She was nominated for a 2016 Independent Spirit Award for the feature film “The Mend,” which premiered at SXSW and was released to acclaim from The New York Times, The Guardian, TimeOut, The Village Voice, The Wall Street Journal, and Time Magazine. Her previous film pursuits on the subject of food culture include “Pressure Cooker,” an Emmy-nominated documentary released by Participant Media. I believe her artistic vision and focus on telling a great story through the art of film, coupled with her depth of knowledge in the subject makes her the perfect director for the project.
I’ve seen many people give up meat, or swap beef for chicken, thinking this is the best choice for their health and for the planet. But at the same time, well-managed cattle are one of our best chances at sequestering carbon. And while eliminating animals from our food system may seem like the most ethical choice, from a “least harm” perspective, eating large ruminants, like grass-fed beef, may actually cause fewer total animal deaths than a diet focusing only on plants.
Early supporters and potential characters in the film include:
Robb Wolf, Mark Sisson, Chris Kresser, Michelle Tam, Nina Teicholz, Nicolette Hahn Niman, Joel Salatin, Will Harris, Seamus Mullen, Andrew Gunther, Lierre Keith and JP Sears, just to name a few. We also have representatives from the plant-based community on board to help us understand the “other side.”
Although many characters and advisors to the film advocate for a specific dietary or agriculture philosophy, the film will not promote a specific dogma, as in “the only way to health and a better environment is THIS.” Instead, the goal of Kale vs. Cow is to illustrate that well-raised meat can be healthy for humans, is good for the planet, and can be produced in an ethical way. Conventional agriculture and industrially produced processed food are the real villains, not grass-fed beef.
There’s an important story to tell, and I need your help!
In order to produce a fantastic film, we need to raise money. We’ll be kicking off our crowdfunding campaign on December 6th and it will run through January 6th with a cool video explaining the project and lots of great incentives. I hope you’ll help support the film, and if you know of any “better meat” companies that would like to sponsor the film, send them my way! If you’re ready to make a donation today, please do! This is contribution is considered a “gift” to the film. All contributions received starting 12/6 on our Indegogo page will be tax deductible.
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Blog posts related to the film:
Podcasts related to the film: