News on 1/23/18: We just secured another $75,000 within the last 24 hours through Clovis Culture (directly to our 501c3) and another donor giving $25,000 through our campaign! HOLY COW!
About a month ago, I wasn’t sure if I was onto something big or just delusional. To be honest, I’ve been hammering away at the idea that meat can be healthy, sustainable AND ethical for a long time, and for a while, it felt like nobody was listening.
This past summer, I was nearly halfway through a book on this topic and decided to turn my attention to creating a film. It’s one thing to TELL people why “better meat” is important, but I wanted folks to SEE why. I enlisted the help of independent filmmaker Myna Joseph and we set off on developing a treatment to tell the story of why the case for better meat is important.
Since last August, this film has been my full-time job – on top of having a busy clinical nutrition practice and raising two kids on a farm. I’ve invested much of my personal savings and a lot of energy in order to make this happen. We identified the stories we wanted to follow, a budget, hired a lawyer, shot a pitch video and developed a crowdfunding campaign. Right after it went up, I had a horrible, sick feeling that maybe this was a really bad idea.
But then something magical happened that turned everything around.
People responded! In less than a month, we reached our initial goal of $75,000 so that we could get started on the project. I was completely blown away! We then raised our goal to keep the momentum going, and I’m happy to announce the crowdfunder is now over $100,000!
With this money, we’ll be able to cover our development and legal expenses, shoot a couple of storylines, and edit them into a sample showing how we intend to tell the story in order to secure the rest of the funding needed to complete the project. Until we complete the film, we’ll keep the crowdfunding page up and will be accepting donations that will go towards production, editing, and distribution of the film.
We’re now scheduling our first shoots and uncovering some intriguing storylines to follow that will really help us tell this story in an emotionally compelling way. I can’t tell you how exciting it is to actually get working on this dream project. If I won the lottery, the only thing I’d be doing differently would be getting this project done faster! This is my dream job – a true passion project, and I can’t think of anything I’d rather be working on!
I’m getting ready to distribute perks (next couple of weeks) and wanted to let you all know that because I got so many requests for the “It’s not the COW, it’s the HOW” shirt, I figured out a way to make it available!
My crowdfunding site doesn’t offer a way to capture shirt size info, so I’m selling the shirts here. I’ve sourced a super soft, 100% organic shirt that I know people will LOVE, and your purchase will also help fund the film! Already made a donation? Check your email. I’ve sent everyone who already gave to the campaign a discount code. The shirts for sale are even nicer than the one Michelle is wearing (above) because they’re made from 100% certified organic cotton and is garment dyed “soft black” and printed with eco-friendly water-based inks. The white text is part of the shirt using a special technique that won’t crack or flake. Women’s shirts are cap sleeve and all shirts run a bit narrow, so be sure to order a size up. Below is what the shirts look like – get yours here!
But the most important reason behind this post is to say a big THANK YOU to everyone for your support. Even if your donation was $5, or if you just shared the campaign (we had nearly 6,000 shares on Facebook!), your help has made it possible for me to get started. I especially want to call out those who gave over $500, my “perk” contributors, the non-profits helping to share the campaign, and to those who gave me extra support and love on social media, emails and on podcasts. Thank you!
Donations over $500
Steven Soares, Gilbert Rodgers, Robert Stevens, Randy Hartnell (Vital Choice Seafood), Tara Buckland, Jennifer Calihan, Michelle Tam (Nom Nom Paleo), Otto’s Cassava Flour, Kelly Hopper, Jacqueline Dagenais, Dominique Howard, Jami Pierce, Stacia Dawson, Amy McLain, Lierre Keith, Jan Ellison Baszucki, Heather Juergensen, Michael Bean, Matthew Hanehy, Ashley Tilley, Tribali Foods, Chris Kresser, Robb Wolf, Tonie Fagnan, Kristin Canty, Michael Geary (Paleo Hacks), Jamie Scott (The Ancestral Health Society of New Zealand), Melissa Hartwig (Whole30), Chas Smith (PaleoValley), EPIC Provisions, ButcherBox, US Wellness Meats, Antony & Emily Bartlett (Real Plans), and Jacob Cantele.
Thank You to the Perk Partners!
Thrive Market, Central Grazing Company, Dole & Bailey, Red House Ranch, Paleo f(x), Dr, Sarah Ballantyne, Ph.D./The Paleo Mom, The Good Kitchen, Simone Miller/Zenbelly, Farrier Leather, Belcampo Meat
Food Tank, Holistic Management International, Savory Institute, Animal Welfare Approved, Weston A. Price Foundation, Healthy Fats Coalition, Soil 4 Climate, GrassFed Exchange, Nutritional Therapy Association and Les Dames d’Escoffier New England
Extra Special Support & Love with Podcasts,
on Social Media and Beyond
Dr. Emily Deans, Dr. Drew Ramsey, Steph Gaudreau, Ben Greenfield, Mark Sisson, Liz Wolfe, Dr. David Perlmutter, Gary Taubes, Dr. Amy Myers, Stacy Toth, John Durant, Sean Lenihan/The Honest Bison, Bobby Gil, Chris Kerston, Caroline Grindrod, Abbey Smith, Joel Salatin, Nina Teicholz, Chris Kresser, Nicolette Hahn Niman, Lucy Hendricks, Charles & Julie Mayfield, Russ Conser, Rachel James, Stefhan Gordon, Primal Pastures/Pasture Bird, Paleo Magazine, Emily Schromm, Tommy Wood/Nourish Balance Thrive, Georgia Lienemann/Stirring Change, Brisbane Paleo, Farmageddon the Film, Weston A. Price, Fleisher’s Craft Butchery, Lady Farmer, Dr. Amy Meyers, Jenny McGruther, Mickey & Angie/ Autoimmune Paleo, Farm to Consumer Legal Defense Fund, Phoenix Helix, David’s Pasture, Melissa Joulwan and Ethical Omnivore Consumer/Producer Alliance
The film has also attracted some great early media attention! Here are a few of my favorite interviews/blog posts and podcasts:
Kale vs Cow (interview with Liz Wolfe on the Balanced Bites Podcast)
Kale vs Cow: The Cast for Better Meat (Podcast on Nourish Balance Thrive)
Why I Give a Sh*t About Sustainability, Robbwolf.com
Diana Rodgers – Eating Meat and Sustainability, The Paleo Solution Podcast
‘Kale vs. Cow’ documentary makes a case for meat, Meat & Poultry
Interview with Diana Rodgers, The Paleo View Podcast
Facebook Live Interview with Michelle Norris of Paleo f(x)
Kale vs. Cow feature on Epic Provisions blog
The Story Behind Kale vs. Cow: Wise Traditions Podcast
I’m just hearing about this now, how can I help?
- Make a donation to the film here. Any amount helps!
- Check out the great perks still available here!
- Grab an “It’s not the COW, it’s the HOW” donation t-shirt here.
- Share with your friends and/or online community. You can share any of the linked podcasts, videos, or blog post above or check out the #kalevscow hashtag on any social media platform, or share this very blog post.
Are you an influencer, company, or brand who wants to help us get the word out or be involved in other ways? Drop us a line at firstname.lastname@example.org, we would love to hear from you!